- DASHBOARD TECHNOLOGY MARKETING TOOLKIT HOW TO
- DASHBOARD TECHNOLOGY MARKETING TOOLKIT MANUAL
- DASHBOARD TECHNOLOGY MARKETING TOOLKIT SERIES
Email: Learn from every email you get what’s working and what’s not working.Google Analytics: When you collect specific actions (like participation in a campaign or from a landing page), it helps to segment the results.NPS (Net Promoter Score): Now that you have customers, you’ll want to keep them! We use Ask Nicely to deliver a quick survey and see how we’re doing and where we need to improve.
DASHBOARD TECHNOLOGY MARKETING TOOLKIT MANUAL
Intercom: Once you know what people are doing in your app, prepare manual or automatic messages to customize their experience and move seamlessly from real-time to email.Here are some tools to help you measure these things: The actions of your product/business trialers and customers (look at what they do).To answer the kind of questions we suggested earlier, you’ll need to look at: Some of the best methods of doing this are automatic and behavioral, while others just don’t scale (but are still necessary). It’s difficult to ask questions that require data to answer if you don’t collect that data in a repeatable and scalable way. Pen and Paper: A sometimes highly encrypted method depending upon your handwriting.Google Docs: If you’re not using this, you’re missing out.Trello: An excellent way to manage ideas in an Agile note taking method – create stages of ideas and define the “above the line/below the line” differentiators.Workflowy: A no-nonsense method of creating lists that is surprisingly powerful.It works on your phone and laptop for notes, pictures, voice notes, and everything. Evernote: An all-purpose note-taking tool.Tools that are great for this process include: What’s the best way to help customers when they’re not ready to buy yet?.How do we know when customers are ready to buy?.What features do customers like the best?.Here are some example questions you might want to consider: While you might not answer all of them, it’s good to record and keep thinking. Record and keep a list of questions you want to answer. Ask yourself and your team questions about your customers and market landscape constantly. Use the mantra of “A.B.C.” (Always Be Considering). Let’s start putting together your own marketing toolkit! The 6 Components of a Marketing Toolkit 1. Adjust – what response did you get and what would you change for the next idea or campaign?.How will you promote the idea (organic, paid?) How will influencers or industry sources play into your effort? Publish – what channel and format will you use to get your point across.Present – who is your audience and how do you need to format and explain your data to make your point clear? What data points and metrics did you collect, and what was the result of your analysis?.
DASHBOARD TECHNOLOGY MARKETING TOOLKIT SERIES
Analyze – how will you look at the data you have to gain insights? What will you do to make decisions based on point-in-time (snapshot) data and series (longer running data) data over time?.Collect – how will you collect data in your organization and from your customers? Does your data collection match the metrics you need to measure?.Consider – what are the questions you want to answer? How do you account for the people and technology limitations in the process? What metrics will you measure and why?.So what makes up a marketing toolkit? Regardless of the tech or process you follow, your marketing toolkit should be able to help you in the following six areas:
DASHBOARD TECHNOLOGY MARKETING TOOLKIT HOW TO
While a single blog post can’t tell you how to answer the right questions for your business, it can definitely help you prepare to find the data you need, and deliver results that make sense to your co-workers, boss, and prospective customers. It gives you a set of tools to ask informed questions, measure results, and make data-driven strategy decisions. Building your own marketing toolkit gears you up for success. Marketers are constantly being pulled in multiple directions.
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